Examlex
What term refers to an organization's codified set of norms or standards of behavior that guide moral choices about research behavior?
Sales Process
A series of steps undertaken by a sales team to convert potential leads into paying customers, typically including stages such as prospecting, presentation, and closing.
Ultimate Consumer
The final buyer who purchases products or services for personal use and not for manufacturing or resale.
Pulling Strategy
A marketing strategy designed to create demand from the end-users, effectively "pulling" the product through the distribution channel.
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