Northwest Airlines Applied Mathematical Models to Determine Which Customers in Its

question 36

Multiple Choice

Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers.Northwest Airlines utilized _____ to identify these customers.

• A) computer programming
• B) data warehousing
• C) customer relationships management
• D) data mining
• E) intervention

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Definitions:

Arbitration

A method of resolving disputes outside the courts, where the parties present their case to a neutral third party, who makes a binding decision.

Alternative Dispute Resolution Act

Legislation that provides for the resolution of disputes through methods other than litigation, such as arbitration or mediation.

Federal District Court

The general trial courts of the United States federal court system where civil and criminal cases are heard and decided.

ADR

Stands for Alternative Dispute Resolution; it is a set of procedures such as mediation and arbitration for resolving disputes outside the traditional judicial system.