Northwest Airlines Applied Mathematical Models to Determine Which Customers in Its

question 36

Multiple Choice

Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers.Northwest Airlines utilized _____ to identify these customers.

• A) computer programming
• B) data warehousing
• C) customer relationships management
• D) data mining
• E) intervention

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Definitions:

Non-inclusive Sample

A sample that does not adequately represent the diversity of the population being studied, leading to biased results.

Ethical Theory Domain

A branch of philosophy concerned with the systematic approach to understanding moral concepts and making moral judgments.

Ethical Egoism

A normative theory suggesting that the promotion of one's own good is in accordance with morality.

Teleological Theory

A theory in ethics and philosophy that posits the ends or consequences of an act determine its goodness or ethicality.