A Comparative-Advantages Strategy Is Especially Useful When the Audience Is

question 41

True/False

A comparative-advantages strategy is especially useful when the audience is considering an idea that competes with the one you are advocating.

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Definitions:

Brand Equity

The value and strength of a brand, measured by recognition, loyalty, and positive perceptions among consumers.

Parent Brand

The main or overarching brand under which individual products, services, or subsidiary brands are marketed.

Cannibalise Sales

A situation where a new product eats into the sales of other products within the same brand or company.

Category Extensions

A strategy where a brand uses its established name to launch a new product in a different product category.