All of the Following Are True Concerning Appearance Except

question 83

Multiple Choice

All of the following are true concerning appearance except:

• A) Attractive people are considered to be more likable.
• B) Attractive people are considered to be more persuasive.
• C) Attractive men are more likely to receive higher starting salaries than less attractive men.
• D) The clothing you select has no impact on how others perceive you.

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Definitions:

Convenience Product

Goods or services that consumers purchase frequently, immediately, and with minimal effort, such as bread, milk, or gas.

Specialty Product

Goods or services with unique characteristics that buyers are often willing to expend considerable effort to purchase.

Unsought Product

Products that consumers do not normally think of buying or do not know exist until they are needed or encountered.

Specialty Products

Products that feature unique attributes distinguishing them from others in the market, motivating consumers to make special purchasing efforts.