Which of the Following Statements About Reach Is True

question 40

Multiple Choice

Which of the following statements about reach is true?

• A) Reach is always expressed as a percentage.
• B) Reach measures the intensity of a media schedule.
• C) Reach refers to the number of people who will consume the advertising.
• D) Reach refers to the number of people exposed to and hence have an opportunity to see the ad.
• E) The only way to accumulate reach is by using the same media vehicle continuously.

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Definitions:

Apartment Building

A residential building containing multiple apartments or units meant for separate tenants.

Warranty

A promise, statement, or other representation that an item has certain qualities; also, an insured’s promise to abide by restrictions, especially those written into an insurance policy. Also, an obligation imposed by law that an item will have certain qualities. Warranties made by means of a statement or other affirmation of fact are called express warranties; those imposed by law are implied warranties.

Insured

A party that is protected by an insurer against losses caused by the risks specified in an insurance policy.

Insurance Company

A financial institution that provides a range of insurance policies to protect individuals and businesses against the risk of financial losses in return for premium payments.