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_____ Refers to the Number of Different People or Households

question 39

Multiple Choice

_____ refers to the number of different people or households exposed,at least once,to a medium during a given period of time,usually four weeks.


Definitions:

Brand Mark

The part of a brand that is represented by a symbol or logo, distinctively identifying a product or company.

Finger Lickin' Good

Iconic advertising slogan famously associated with KFC that implies the food is highly delicious.

Kentucky Fried Chicken

A fast food restaurant chain that specializes in fried chicken, known worldwide under the acronym KFC and famous for its Secret Recipe of 11 herbs and spices.

Brand Message

The core value proposition communicated by the brand that defines what it stands for, its values, and the unique benefit it provides.

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