Examlex
_____ refers to the number of different people or households exposed,at least once,to a medium during a given period of time,usually four weeks.
Brand Mark
The part of a brand that is represented by a symbol or logo, distinctively identifying a product or company.
Finger Lickin' Good
Iconic advertising slogan famously associated with KFC that implies the food is highly delicious.
Kentucky Fried Chicken
A fast food restaurant chain that specializes in fried chicken, known worldwide under the acronym KFC and famous for its Secret Recipe of 11 herbs and spices.
Brand Message
The core value proposition communicated by the brand that defines what it stands for, its values, and the unique benefit it provides.
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Q18: The _ refers to the consumer's perception
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