Advertisers Define Frequency as The

question 23

Multiple Choice

Advertisers define frequency as the:

• A) number of times an advertising message reaches the same person or household in a specified time period.
• B) number of different people or households exposed to an advertising schedule during a given time.
• C) predicted number of different people who will see an ad at least twice.
• D) variety of media types that must be used to reach the target market objectives.
• E) number of market segments that are targeted to attain total audience objectives.

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Definitions:

Behavioural Interview

An interview in which job applicants are asked about past behaviours.

Structured Interview

A systematic interviewing technique where all candidates are asked the same set of predetermined questions in the same order to ensure fairness and comparability.

Exit Interview

A formal conversation between an employer and a departing employee to discuss the employee's reasons for leaving and gather feedback on the organization's practices.

Reliable And Valid

Refers to the consistency and accuracy of a method or instrument in measuring what it is supposed to measure.