According to the Advertising Response Curve

question 76

Multiple Choice

According to the advertising response curve:

• A) incremental response to advertising increases with repeated exposures.
• B) too much ad exposure results in message spillover.
• C) the first exposure is most effective with the followed by diminishing returns.
• D) effective frequency decreases as effective reach increases.
• E) continuity diminishes as effective frequency increases.

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Definitions:

Job Candidate

An individual who applies for or is under consideration for employment in a particular role or position.

Convince

To persuade someone to believe something or to take a particular action through argument or evidence.

Expand

To increase in size, volume, quantity, or scope.

Drives And Motivates

The internal and external factors that encourage individuals to take action and persist in achieving goals.