What Are the Two Methods That Advertisers Use to Accumulate

question 19

Essay

What are the two methods that advertisers use to accumulate reach?

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Definitions:

Unconditioned Stimulus

A stimulus that naturally triggers a response without any prior learning.

Generalization

In psychology, the tendency to respond in the same way to different but similar stimuli; in learning, it's the application of past learning to new situations.

Discrimination

The unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, gender, or disability.

Extinction

In behavioral psychology, the process by which a previously reinforced behavior is weakened by no longer being reinforced, leading to a decrease in the occurrence of the behavior.