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When answering a questionnaire for a car dealership,Mike Georges was asked several interesting questions,including "What type of pickle would drive an SUV?","What is your first reaction when you hear the word pewter?",and "Do you consider yourself to have a red or a blue personality?" What research information gathering technique was the dealership using?
Judgments of Responsibility
Evaluations or decisions made regarding the extent to which individuals or groups are accountable for actions or outcomes.
Automobile Accident
An unexpected and unplanned event involving motor vehicles, resulting in damage, injury, or death.
Independent Variable
The variable that is manipulated by the researcher to examine its impact on the dependent variable in an experiment.
Dependent Variables
Variables in a study that are expected to change or vary as a result of manipulations or treatments applied to independent variables.
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