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According to the Diagram That Outlines the Scope of the Media-Planning

question 9

Essay

According to the diagram that outlines the scope of the media-planning activities,what are the purposes of (a)the situation analysis,(b)the marketing plan,and (c)the advertising plan?


Definitions:

Relational Approach

A method focusing on building long-term relationships and engagement with customers or stakeholders rather than transactional interactions.

Public Diplomacy

The means by which a government communicates and fosters a public foreign policy that aims at informing and influencing foreign audiences.

Non-governmental Organizations

Independent organizations not affiliated with governments, often focused on addressing social, environmental, or political issues.

Global Middle Class

A socioeconomic group between the working class and upper class, expanding globally due to increased economic growth and income levels worldwide.

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