Who Is Responsible for Answering Questions Such as "Where Should

question 6

Multiple Choice

Who is responsible for answering questions such as "where should we advertise," "which media vehicles should we use," and "how often should we run the advertisement?"

• A) Communications experts
• B) Development planners
• C) Media planners
• D) Promotional managers
• E) Creative directors

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Definitions:

Solicited Proposals

Proposals submitted in response to a request from an organization or individual, often as part of a competitive bidding process.

Secondary Research

Secondary research involves the summary, collation, and/or synthesis of existing research rather than conducting new research, often using data and findings published by others.

Flexibility

Flexibility is the quality of being able to adapt to new, different, or changing requirements and situations without experiencing significant difficulty.