Which Method Used by Advertisers for the Allocation of Advertising

question 8

Multiple Choice

Which method used by advertisers for the allocation of advertising funds violates the marketing principle that marketing activities are supposed to stimulate demand,not occur as a result of sales?

• A) Percentage-of-sales method
• B) Budget breakdown method
• C) Objective/task method
• D) Share-of-market/share-of-voice method
• E) Budget buildup method

Understand the distinction and interaction between cognitive and mechanical processes in conditioning.

Identify the roles and effects of models in observational learning.

Comprehend the cognitive basis of conditioning and its influence on behaviors.

Recognize the relationship between classical, operant, and observational learning.

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Definitions:

Ethical Imperatives

Moral obligations or commands that are viewed as universally true and guiding principles of behavior.

Comparative Reasoning

The process of using what is more familiar to make interpretations, explanations, or inferences about what is less familiar.

Ideological Reasoning

The process of thinking that begins with abstractions or generalizations that express one’s core beliefs, concepts, values, or principles and proceeds to reason top down to specific applications. Ideological reasoning is deductive and axiomatic. The argument maker takes the ideological premises on faith.