Which of the Following Statements About Media Planning Is True

question 100

Multiple Choice

Which of the following statements about media planning is true?

• A) One reason media planning is easier today than it was 20 years ago is the increasing number of media choices.
• B) The ability to advertise to larger and larger segments has made the job of media planning easier.
• C) The cost of all media is less today than it was 10 years ago.
• D) The job of media planning has been made more difficult by changes in the way media are bought and sold.
• E) The job of media planning has been made more difficult by the legislation that prohibits repetitive advertising.

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Definitions:

Drug Sentencing

The legal process of determining the punishment for drug-related crimes.

Ethnicity

A group of individuals who share a bond over shared ancestry, social ties, cultural backgrounds, or national histories.

Death Penalty

A legal process where a person is put to death by the state as a punishment for a crime.

Hate Crime

A criminal act motivated by prejudice or hatred towards a particular group based on race, religion, sexual orientation, or other characteristics.