An Advertising Researcher Could Use A(n)_____ to Measure the Effectiveness

question 2

Multiple Choice

An advertising researcher could use a(n) _____ to measure the effectiveness of a television commercial along with a noncompeting control commercial.

• A) portfolio test
• B) clutter test
• C) perceptual meaning study
• D) paired-comparison method
• E) order-of-merit test

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Definitions:

Context Reinstatement

A way of improving retrieval by re-creating the state of mind that accompanied the initial learning.

Encoding Specificity

The principle that memory is improved when information available at encoding is also available at retrieval.

Environment

The surrounding conditions or influences in which an organism lives, which can affect growth, development, and behavior.

Context Reinstatement

A memoryphenomenon where recalling specific information is more likely if the context present at encoding and at retrieval are similar or the same.