Which of the Following Would Be the Most Appropriate Advertising

question 99

Multiple Choice

Which of the following would be the most appropriate advertising objective for a manufacturer of wine?

• A) To initiate a sales training program for all salespeople within the next two years.
• B) To increase advertising recall among adults aged 55 and older by 15 percent by next Christmas.
• C) To increase market share of brand of Merlot by 45 percent before the end of the next fiscal year.
• D) To add three more marketing researchers to the company by October.
• E) To regain sales volume lost to major competitive introductions over the past year.