Which of the Following Statements About Reach Is True

question 40

Multiple Choice

Which of the following statements about reach is true?

• A) Reach is always expressed as a percentage.
• B) Reach measures the intensity of a media schedule.
• C) Reach refers to the number of people who will consume the advertising.
• D) Reach refers to the number of people exposed to and hence have an opportunity to see the ad.
• E) The only way to accumulate reach is by using the same media vehicle continuously.

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Definitions:

Inventory Turnover

A ratio showing how many times a company's inventory is sold and replaced over a period, indicating the efficiency of inventory management.

Financial Statements

The comprehensive reports that summarize a company's financial performance, position, and cash flows over a specific period.

Current Ratio

An assessment tool that determines an enterprise's capability to settle short-term due debts by dividing its immediate assets by its immediate liabilities.

Balance Sheet

A financial statement that reports a company's assets, liabilities, and shareholders' equity at a specific point in time, offering a snapshot of its financial position.