The _____ of an Ad Is Defined as Being the Average

question 52

Multiple Choice

The _____ of an ad is defined as being the average number of times a person must see or hear a message before it becomes effective.

• A) medium value
• B) exposure value
• C) message satiation
• D) effective reach
• E) effective frequency

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Definitions:

Inventory Increase

Occurs when the ending inventory is greater than the beginning inventory, reflecting a net addition to stock through purchases or production.

Accounts Payable

Short-term liabilities of a business that are due to be paid to creditors within a specified period.

Cost of Goods Sold

The direct costs attributable to the production of the goods sold by a company, including material and labor.

Operating Expenses

Costs associated with the normal operations of a business, excluding cost of goods sold and direct labor.