To Develop an Effective Media Strategy,media Planners Use the Five

question 17

Multiple Choice

To develop an effective media strategy,media planners use the five Ms of the media mix.They are:

• A) message weight, message value, message reach, media vehicle, and motivation.
• B) marketing mix, media planning, media selection, media scheduling, and media implementation.
• C) markets, money, media, mechanics and methodology.
• D) message, motivation, money, management, and media.
• E) mission, marketing, medium, message, and motivation.

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Definitions:

Wildcat Strike

A wildcat strike occurs when workers suddenly go on strike, without the authorization (presumably) of the striker’s union and while a binding labor agreement is still in effect.

Binding Labor Agreement

A legally enforceable contract between a labor union and an employer that specifies the terms of employment and worker rights.

Formal Grievance Systems

Institutionalized processes allowing employees to file complaints or disputes for formal review and resolution.

National Labor Relations Board

An independent U.S. federal agency that enforces labor law in relation to collective bargaining and unfair labor practices.