Which of the Following Does NOT Affect the Probability of Ad

question 45

Multiple Choice

Which of the following does NOT affect the probability of ad exposure?

• A) The senses required to perceive the message from the medium.
• B) The number of competitive advertisers in the medium.
• C) Whether the medium aims at a general or a specialized audience.
• D) How much and what kind of attention the medium requires.
• E) Whether the medium is an information source or a diversion.

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Definitions:

Distortion

The alteration of the original shape or other characteristic of something, often leading to a misrepresentation of reality.

Cognitive Changes

Refers to alterations in cognitive functions such as memory, problem-solving, and attention span that can occur due to various factors including age, disease, or environmental influences.

Implicit Memory

Automatic memories based on repetition and apparently not requiring any conscious effort to retrieve.

Explicit Memory

Memory for specific information, including autobiographical information, such as what you had for breakfast, and general knowledge, such as state capitals.