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Whether the print ad will be a half-page or a full-page and what page the ad will be located on are all decisions involving which element of the media mix?
Cash Savings
Funds that are kept on hand or in a savings account for future needs, emergencies, or investment opportunities.
Investment Opportunities
Potential placements of capital in projects or assets that are expected to yield returns or financial growth over time.
Discount Rate
The interest rate used in discounted cash flow (DCF) analysis to present value future cash flows, or in other cases, the central bank's interest rate for banks.
Net Present Value
The contrast between the present-valued cash inflows and outflows over a determined period.
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