Which of the Following Statements About a Medium's Audience Is

question 72

Multiple Choice

Which of the following statements about a medium's audience is true?

• A) It is unethical for media vehicles to try to attract advertisers by using audience demographics.
• B) Data on the size of media audiences are almost nonexistent.
• C) The media planner needs to know how closely the medium's audience matches the target market.
• D) Audience refers to the number of people who remember seeing or hearing an ad.
• E) The media planner is not concerned about media audience size because all information on audience demographics is typically fabricated.

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Definitions:

Era

A period marked by distinctive character, events, or circumstances.

Black Women

Women of African descent, who have historically faced intersecting forms of discrimination and oppression but have also been at the forefront of various forms of social, cultural, and political leadership.

Philadelphia

A historic city in the United States known for its rich history, including being the site of major events like the signing of the Declaration of Independence and the Constitution.

Occupation

The control and possession of a territory by a foreign military force, or the broad range of jobs and careers that individuals engage in within a society.