Which of the Following Statements About IMC Is NOT True

question 74

Multiple Choice

Which of the following statements about IMC is NOT true?

• A) Many believe that IMC is what makes relationship marketing possible.
• B) IMC is both a concept and a process.
• C) Many companies initially take a narrow, inside-out view of IMC.
• D) Whether a company takes a narrow view or a broad view of IMC depends to a great extent on its corporate culture.
• E) A principle benefit of IMC is that each element of communication mix is autonomous.

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Definitions:

Growth Motivation

The drive to expand self-capacity, enhance personal growth, and realize one's potential.

Homeostasis

Homeostasis is the biological process by which living organisms maintain stable internal conditions (such as temperature, pH, and electrolyte balance) despite changes in the external environment.

Pleasure Principle

A concept in psychoanalytic theory referring to the instinctual seeking of pleasure and avoiding of pain to satisfy biological and psychological needs.

Determinism

The philosophical doctrine that all events, including moral choices, are ultimately determined by causes external to the will.