When Consumers Were Asked to Rate Likeability,credibility,and Attractiveness in Several

question 96

Multiple Choice

When consumers were asked to rate likeability,credibility,and attractiveness in several alternative advertisements for a Norwegian cruise line,researchers noted that respondents tended to give one or two of the ads that made the best first impression the highest rating on all factors examined.This type of response pattern is called the:

• A) similarity error.
• B) perceived impact.
• C) halo effect.
• D) echo impact.
• E) ad synergy.

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Definitions:

Disposal Options

Refers to the various ways consumers can dispose of products after use, including recycling, donating, or throwing away.

Disposal Options

The various methods available for disposing of waste materials, including recycling, landfill, incineration, and composting.

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Social Marketing Plan

A strategic plan designed to influence social behaviors to benefit the target audience and society as a whole.