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Silly Putty Has Been Around for Years

question 94

Multiple Choice

Silly Putty has been around for years.It began as a gag gift sold in specialty stores alongside fake vomit.It has always avoided direct confrontation with other toy companies by finding a market that was small enough to defend itself and never really acted like a market leader.Which of the following strategies has Silly Putty successfully followed?


Definitions:

Ratio

The quantitative relation between two amounts showing the number of times one value contains or is contained within the other.

Preferred Equity

A type of equity which is ranked higher than common stock and usually has fixed dividend payments.

Common Equity

Common equity represents the ownership interest in a company held by common shareholders, as reflected in the company's equity capital.

Lowest Terms

The simplest form of a fraction, where the numerator and denominator are reduced to their smallest values through common factor division.

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