Examlex
The halo effect is a problem for researchers when pretesting ads.
Concrete Words
Words that refer to tangible, specific things, actions, or phenomena, making communication more vivid and understandable.
Loss
The state of being deprived of or of being without something that one has had.
Setback
An unexpected challenge or obstacle that delays progress or reverses some of the advances already made.
Farther
Used to describe a greater physical distance when comparing two or more points.
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