Black Hills Distributing Has Just Completed a Detailed,factual Study of the Distribution

question 47

Multiple Choice

Black Hills Distributing has just completed a detailed,factual study of the distribution company's current situation and how it got there.Its next step in the development of its marketing plan is to:

• A) decide which advertising media will best reach its target markets.
• B) determine specific marketing objectives.
• C) evaluate target market strategy.
• D) establish an apt advertising strategy.
• E) design marketing tactics.

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Definitions:

Conditional Reinforcement

The process through which a response becomes more likely or strengthened because it is followed by the delivery of a reinforcer dependent on meeting a certain condition.

Contingent Reflex

A reflex action that depends on specific conditions or stimuli to occur.

Stimulus Generalization

The process by which a conditioned response is triggered by stimuli similar to the original conditioned stimulus.

Behavior Modification

A therapy approach aimed at changing undesirable behaviors through reinforcement or punishment.