Advertising Researchers Would Be Most Likely to Use Portfolio Tests,storyboard

question 40

Multiple Choice

Advertising researchers would be most likely to use portfolio tests,storyboard tests,and consumer juries during _____ for advertising development.

• A) strategy determination
• B) posttesting
• C) pretesting
• D) media selection
• E) concept development

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Definitions:

Special Mortgage Rate

A mortgage interest rate that is offered by lenders under certain conditions that is typically lower than the standard rate available to most borrowers.

Demographic Characteristics

Attributes of populations, such as age, race, gender, income, and education level, used for statistical analyses and marketing strategies.

Social Forces

The demographic characteristics of the population and its culture.

Culture

encompasses the social behavior, norms, knowledge, beliefs, arts, laws, customs, capabilities, and habits of the members of a society.