The Two Types of Formal Marketing Research Are

question 82

Multiple Choice

The two types of formal marketing research are:

• A) universal and sampled.
• B) selective and pioneering.
• C) consumer and business.
• D) quantitative and qualitative.
• E) primary and secondary.

---

Definitions:

Expected Value

A statistical concept that calculates the average outcome of a random event when the process is repeated many times.

Dipstick

A tool used for measuring the quantity or level of fluid in a reservoir, notably oil in an engine.

Al Crankcase

Aluminium crankcase refers to the housing for the crankshaft in a reciprocating internal combustion engine, made from aluminum.

Sealed-Bid

A bidding process where all bids are submitted secretly, and the highest bid usually wins, often used in auctions or tendering processes.