Home Builders Are Using _____ Segmentation to Target People Over

question 70

Multiple Choice

Home builders are using _____ segmentation to target people over 55 with homes that have wheelchair-friendly door widths,lever door handles,roll-out shelves,raised toilets,and direct 911 wiring.

• A) demographic
• B) psychographic
• C) diffused
• D) geographic
• E) psychological

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Definitions:

Employee Share Ownership Plans

Programs that enable employees to own a stake in the company they work for, fostering a sense of ownership and incentivizing performance.

Share Options

Are financial derivatives that give the holder the right, but not the obligation, to buy or sell shares of a company at a predetermined price within a specified timeframe.

Incentive

A motivational factor or reward that encourages a person or group to act in a certain way or achieve higher levels of performance.

Gain-sharing

A performance-related pay strategy that offers employees financial rewards based on improvements in the company's productivity or performance.