Coca-Cola Tested a Coffee-Flavored Cola,using the Brand Name Blak

question 57

Multiple Choice

Coca-Cola tested a coffee-flavored cola,using the brand name Blak.To gain insight into how consumers feel about such a product,what type of research should Coke have used?

• A) Observational research.
• B) The experimental method.
• C) Nonprobability sampling.
• D) Qualitative research.
• E) Mail surveys.

---

Definitions:

Communication Technologies

Tools and platforms used to facilitate and enhance the sharing of information among individuals or organizations, including email, social media, and video conferencing.

Work-family Conflict

A form of tension that arises when the demands of work and family roles are incompatible in some respect, causing participation in both roles to be more difficult.

Decreased Performance

A reduction in the level of effectiveness, productivity, or quality of work produced by an individual or group.

Increased Turnover

The rise in the rate at which employees leave an organization and are replaced by new employees, often indicating issues with job satisfaction or engagement.