According to the Text,market Segmentation Is a Two-Step Strategic Process

question 3

Multiple Choice

According to the text,market segmentation is a two-step strategic process.The first step is to:

• A) conduct advertising research that determines consumers' reactions to various ad campaigns.
• B) identify groups of people with certain shared characteristics.
• C) aggregate groups of people or organizations into larger market segments.
• D) develop place, time, and possession utility.
• E) determine which personal influences will have the appropriate effect on consumers.

---

Definitions:

Adult Men

Adult males, typically referring to human males over the age of maturity, often 18 years or older.

American Public

The general population or societal collective of people living in the United States, often referred to in discussions involving public opinion or social trends.

Predominantly Gay

A sexual orientation description for individuals who are primarily attracted to persons of the same sex, though they may occasionally experience attraction to the opposite sex.

Personal Relationships

Emotional and social connections between individuals, characterized by mutual affection, respect, loyalty, and support.