When It Came Time to Buy a New Backpack,Maria Selected

question 21

Multiple Choice

When it came time to buy a new backpack,Maria selected from four different brands.These are the only backpacks she considered.They make up her:

• A) evoked set.
• B) differentiated product mix.
• C) segmented mix.
• D) cognitive set.
• E) product line.

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Definitions:

Kohler's Relational Approach

A theory in gestalt psychology proposed by Wolfgang Köhler, emphasizing that the nature of parts of a whole is not determined just by the physical properties of the parts but by their relational roles within the whole context.

Continuity Theory

A psychological theory suggesting that individuals maintain a consistent pattern of behavior and personality throughout their life.

Discrimination Learning

The ability to differentiate between various stimuli or situations based on learned characteristics.

Generalization Gradient

The degree to which learned behavior is conducted in response to variations of the original conditioned stimulus, showing the relationship between similarity to the original stimulus and behavioral response.