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Brand Equity Is the Totality of What Consumers,distributors,dealers,and Competitors Feel

question 32

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Brand equity is the totality of what consumers,distributors,dealers,and competitors feel and think about a brand over an extended period of time.


Definitions:

Closed Head Injury

A type of traumatic brain injury where the skull remains intact, but there may be damage to the brain tissues caused by a blow or jolt to the head.

Displaced Wrist Fracture

A break in one or more of the bones in the wrist where the bone fragments have moved out of their normal alignment.

Natural Disaster

A natural event such as a flood, earthquake, or hurricane that causes significant damage or loss of life.

Environmental Toxins

Harmful chemicals or substances present in the environment that can cause adverse health effects in humans and wildlife.

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