A Visitor's Guide Uses an Ad with the Following Headline

question 75

Multiple Choice

A visitor's guide uses an ad with the following headline: "Join some others who got inspired here," and then lists the famous authors that came from this area of the state ending with a "your name here" blank.The message in this headline indicates the city is using _____ to attract tourists.

• A) psychographic positioning
• B) benefit segmentation
• C) demographic segmentation
• D) geodemographic segmentation
• E) volume segmentation

Understand what diffusion is and the factors affecting its rate in organizations.

Identify the only firm in Richard Walton's study where significant diffusion occurred.

Understand that complexity affects the likelihood of diffusion.

Recognize the necessity of customization for effective diffusion of innovations.

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Definitions:

Provision for Loss

An accounting process to allocate anticipated losses from bad debts, depreciation, or other contingencies.

IFRS

International Financial Reporting Standards, a set of accounting standards developed by the International Accounting Standards Board that are becoming the global standard for the preparation of public company financial statements.

Borrowing Costs

Interest and other costs that an entity incurs in connection with the borrowing of funds.

Development Costs

Costs incurred in the design and implementation of new products or processes, which can often be capitalized and amortized over time.