While Other Florida Cities Are Trying to Prevent College Students

question 74

Multiple Choice

While other Florida cities are trying to prevent college students from invading their beaches,the Panama City Beach Convention & Visitors Bureau is tempting college students from the U.S.and Canada to hit its beaches for Spring Break 2006.What segmentation variables are most obviously being used in this strategy?

• A) Usage rate and user status
• B) Psychographics and positioning
• C) Purchase occasion and demographics
• D) Loyalty status and region
• E) Readiness stage and geographics

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Definitions:

Real Property

Real property refers to land and anything permanently attached to it, such as buildings and fixtures.

Personal Property

Movable assets owned by an individual, as opposed to real property like land or buildings.

Intangible

Something that cannot be touched or physically measured, often referring to assets such as intellectual property or goodwill.

Real Property

Land and anything permanently attached to it, such as buildings and fixtures, legally considered immovable.