What Kind of Segmentation Would an Advertiser Have Used If

question 100

Essay

What kind of segmentation would an advertiser have used if it were to define its target market as people under the age of 18 and living in the metropolitan area of Houston,Texas?

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Definitions:

Cognitive Learning

The acquisition of knowledge and understanding through thought, experience, and the senses.

Social Learning

Social learning is a theory that suggests people can learn new behaviors and information by observing others.

Conditioned Stimulus

A formerly neutral signal that, once paired with an unconditioned stimulus, begins to elicit a conditioned reaction.

Unconditioned Stimulus

In classical conditioning, it is a stimulus that naturally and automatically triggers a response without any prior learning.