When Compared to Consumer Markets,business Markets

question 33

Multiple Choice

When compared to consumer markets,business markets:

• A) contain many more buyers.
• B) have systematic purchasing procedures.
• C) can be segmented using psychological variables.
• D) have more dispersed markets.
• E) do not employ professional buyers.

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Definitions:

Emotional Responses

Emotional responses are the feelings and reactions that arise in response to stimuli or situations, influenced by individual's mood, temperament, and experiences.

Two-Factor Theory

A theory that proposes emotions are based on physiological arousal and the cognitive interpretation of that arousal.

Physiological Arousal

The body's acute response to stimuli, characterized by increased physical activity, such as heightened heart rate, blood pressure, and energy levels, often a result of excitement, anxiety, fear, or stress.

Two-Factor Theory

A theory, also known as Schachter-Singer theory, that emotional experience arises from a combination of a state of arousal and a cognitive label for that arousal.