The Basic Goal of a Positioning Strategy Is To

question 14

Multiple Choice

The basic goal of a positioning strategy is to:

• A) own a word that establishes the product in the prospect's mind.
• B) offer new products directly to the late adopters.
• C) create demand for the whole product and not just for the company's own brand.
• D) minimize product differentiation.
• E) create and maintain primary demand for a product.

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Definitions:

Past Discrimination

Refers to historical injustices and unequal treatment based on race, gender, religion, or other characteristics, often requiring remedies or affirmative actions.

Affirmative Action

Policies that support measures to increase opportunities for underrepresented groups in areas such as employment, education, and business, often to correct historical injustices.

De Facto Segregation

Racial segregation that occurs in schools, workplaces, and residential areas, not as a result of laws, but as a result of patterns of inequality in society.

African American

African American is a term used to describe Americans of African descent, particularly those whose ancestors were enslaved and brought to the Americas.