You Have Lying Before You Three Pairs of Children's Pants-One

question 96

Essay

You have lying before you three pairs of children's pants-one is made by Levi Strauss,one is the Toughskins brand,a private label found only in Sears,and the other is a pair of Oshkosh B'Gosh overalls.What are the three ways product differentiation can be created for these products? Give one example of how an advertiser might use each method.

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Definitions:

Politics

involves activities associated with governance, decision-making within a group, and the exercise of power and influence.

Non-sanctioned Means

Actions or methods that are not officially approved or recognized, often used to achieve goals when conventional routes are unavailable or ineffective.

Information Power

The influence and potential control over others emanating from the possession, access to, or control over valuable information.

Internal Networks

The interconnected individuals or groups within an organization that facilitate communication and collaboration.