What Are the Two Types of Perceptual Screens Consumers Use

question 99

Essay

What are the two types of perceptual screens consumers use?

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Definitions:

Ecological View

The view, proposed by the Gibsons, that people directly perceive information in the world around them. Perception brings people in contact with the environment so that they can interact with and adapt to it.

Directly Perceive

The process of immediately recognizing and understanding sensory information without the need for conscious reasoning.

Eleanor And James Gibson

Notable psychologists known for their work in perception and the theory of affordances, which suggests that the environment offers opportunities for interaction to organisms.

Habituation

The process of becoming accustomed to a stimulus or environment over time, resulting in a decrease in response.