Which of the Following Statements About Local Advertising Is True

question 90

Multiple Choice

Which of the following statements about local advertising is true?

• A) Local advertising and retail advertising are synonymous.
• B) Franchisees of national companies do not engage in local advertising.
• C) Local advertising is critically important because most consumer sales are made or lost locally.
• D) There are only two categories of local advertisers.
• E) Ninety percent of the money advertisers spend each year is spent on local advertising.

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Definitions:

Buzz

Informal communication or excitement surrounding a product, service, or event, often seen as a form of marketing.

Word of Mouth

The informal transmission of information, opinions, or recommendations from person to person.

Highest Resources

The most significant or valuable assets, whether physical, financial, or human, available to an individual, organization, or nation.

Lowest

Representing the least or smallest amount or degree possible.