According to the Text,local Advertisers and National Advertisers Differ in Terms

question 105

Multiple Choice

According to the text,local advertisers and national advertisers differ in terms of:

• A) credibility, autonomy, and sources.
• B) ad penetration, focus, and resources.
• C) focus, time orientation, and resources.
• D) focus, promotional themes, and advertising vehicles.
• E) credibility, relationships, and focus.

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Definitions:

Union Organizers

Individuals or members of a union who work to organize workers for the purpose of representation and collective bargaining.

Union Certification

The official recognition of a labor union as the bargaining agent for a group of employees, following a legal or formal approval process.

Labour Relations Board

is a government agency responsible for regulating labor relations, including the certification of unions, oversight of collective bargaining, and adjudication of labor disputes.