What Is the Greatest Disadvantage Associated with In-House Ad Agencies

question 38

Multiple Choice

What is the greatest disadvantage associated with in-house ad agencies?

• A) Loss of revenues
• B) Adherence to the organizational mission
• C) Reluctant acknowledgement by the mass media
• D) Loss of objectivity
• E) Poor staff-line relationships

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Definitions:

Oedipus Complex

A concept in psychoanalytic theory introduced by Sigmund Freud, which posits a child's unconscious sexual desire for the opposite-sex parent and jealousy toward the same-sex parent.

Freud

Sigmund Freud was an Austrian neurologist who founded the discipline of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Personality Formed

The process by which an individual's distinct personality traits develop, often influenced by genetic, environmental, and social factors.

Projection

A defense mechanism where individuals attribute their own unacceptable thoughts, feelings, or motives to another person.