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Briefly Describe the Three Most Successful Tools That Agencies Use

question 18

Essay

Briefly describe the three most successful tools that agencies use to develop new business.


Definitions:

Serial Position Effect

The tendency to remember items at the beginning and end of a list better than those in the middle.

Retention

The ability to keep or hold information in memory over time.

Retrieval

The process of recalling information that has been previously learned or experienced from one's memory.

Recognition

The ability to identify a previously encountered stimulus.

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