A Fabric Softener Brand Is Using a Positioning Strategy When

question 13

True/False

A fabric softener brand is using a positioning strategy when it claims its softener makes your clothes "snuggly soft."

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Definitions:

Psychosocial Development

Erikson’s theory, which emphasizes the importance of social relationships and conscious choice throughout eight stages of development.

Erik Erikson

A psychologist known for his theory on the psychosocial development of human beings.

Sigmund Freud

An Austrian neurologist and the founding father of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Abraham Maslow

A psychologist best known for creating Maslow's hierarchy of needs, a theory in psychology that prioritizes human needs in the shape of a pyramid, with the most fundamental needs at the bottom.