A Package Design Should Be Kept Simple

question 33

Multiple Choice

A package design should be kept simple:

• A) so that it can easily be changed on some fixed schedule.
• B) as a way to test the brand loyalty of its consumers.
• C) to meet the requirements established by the Food and Drug Administration.
• D) so that the advertising agency can include packaging in its IMC plan.
• E) because packaging materials cannot support high-resolution printing.

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Definitions:

End Of Lease Term

The conclusion of a leasing agreement, at which point the lessee must return the asset or possibly extend the lease.

CRA

The Canada Revenue Agency, which is responsible for the administration of tax laws for the Canadian government as well as various social and economic benefit and incentive programs delivered through the tax system.

Operating Lease

A lease agreement allowing the use of an asset without ownership, typically with shorter terms, where the lessor retains the risks and benefits of ownership.

Firm's Balance Sheet

A financial statement that summarizes a company's assets, liabilities, and shareholders' equity at a specific point in time, giving a snapshot of its financial condition.