In 2001,a Record Decline in Advertising Activity Resulted From

question 98

Multiple Choice

In 2001,a record decline in advertising activity resulted from:

• A) the natural cyclical nature of advertising.
• B) the decline of television as a mass market medium.
• C) a mild recession, a weak stock market, and the burst of the dot-com.
• D) deregulation and a new tax on services.
• E) the increasing use of the Internet as an economic advertising medium.

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Definitions:

Government Borrowing

The process by which a government obtains funds from external sources, such as issuing bonds, to finance its expenditures that exceed its income.

Beta

A measure of a security’s or portfolio's volatility in relation to the overall market.

Fed Funds Rate

The interest rate at which depository institutions lend reserve balances to other depository institutions overnight, set by the Federal Reserve.

NAICS Code

A classification system used in North America to categorize businesses into industries based on their economic activities.