Some Advertisers Avoid Using Network TV Advertising Because

question 54

Multiple Choice

Some advertisers avoid using network TV advertising because:

• A) FCC approval of TV commercials is difficult to obtain.
• B) network advertising requires a long lead time.
• C) all advertisers-no matter how large their advertising budget-receive identical coverage.
• D) advertisers find that the full network lineups always coincide with their target markets.
• E) it is basically unregulated.

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Definitions:

Market Quota

A specific volume of sales target set for a product or service in a particular market within a specific time frame.

Derived Demand

A demand for a product or service that arises from the demand for another product or service.

Multivariable Account Segmentation

A marketing approach that divides a market into subgroups based on multiple factors such as customer needs, demographics, and behavioral traits, allowing for targeted marketing strategies.

Dual Segmentation Marketing

A marketing strategy that involves dividing the market into two parts based on differing criteria to better target specific groups of consumers.