Because of the Emergence of New Technology,such as PCs,Internet,CD-ROMs,and Cable

question 37

Multiple Choice

Because of the emergence of new technology,such as PCs,Internet,CD-ROMs,and cable TV,advertising is evolving into a(n) :

• A) two-way medium.
• B) reciprocal medium with limited prospects for the future.
• C) analog medium.
• D) narrowcasting medium.
• E) rhetoric advertising medium.

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Definitions:

Decentralized

Pertains to the distribution of functions, powers, people, or things away from a central location or authority, often to achieve a more distributed and participative decision-making process.

M-Form

Multidivisional Form; an organizational structure that separates a company into semi-autonomous units or divisions based on product, service, or market.

Mechanistic

Pertaining to explanations or theories that describe physical or biological processes in terms of mechanical principles.

Span of Control

The number of subordinates a manager or leader can effectively manage or control directly.